Just like most things in the digital era we live in when people are looking for a doctor, they are searching online. SEO for doctors and a digital marketing strategy is as important for their practice as it is for any business. However, there are a few challenges that doctors face when it comes to online marketing and SEO.
Patient confidentiality, advertising restrictions, and other factors come into play. Keeping this in mind, 3 quick tips to implement a successful SEO campaign for a medical practice include:
- List Services
Most doctors’ websites don’t have a list of services that they offer. It is important to think about what the patient is looking for. Are they looking for a consultation with a general practitioner or a specialist like a pediatrician, an oncologist, or an orthopedic surgeon? A list of services will allow a potential patient to gauge exactly what medical services are on offer and whether the doctor can provide for their needs.
- Peer References
Because doctors face the unique challenge of not being able to post testimonials or patient reviews on their website and social media pages, peer references are important. List any doctors that the practice is associated with and specialists that the practice commonly refers patients to. Add contact details as well as a web address for these doctors. This will help build the online reputation of the practice.
Content is the foundation of SEO for doctors. Articles, blogs, and other forms of content need to be added to the website regularly. Patients want to know about different illnesses, procedures, and treatments. Doctors are in a unique position where they have a slew of medical conditions that they can post about and the treatments they offer to keep adding new content. It is recommended to hire a specialist SEO consultant or writer to provide quality content that is concise but provides all the information a patient may be looking for.
- Go Mobile
It is absolutely critical for a doctor’s website to be optimized for mobile device usage. Faster loading times, as well as content that is easy to read, is crucial. Research has found that search engine users are likely to leave a site within 3 to 5 seconds if it doesn’t load. Google and other search engines also prioritize user experience. Low bounce rates (the longer a visitor stays on a site) will improve search engine results page rankings.